The tech industry is thriving and more and more companies look to
add apps to enhance their accessibility and improve the overall customer
experience. It doesn’t look like this space will be slowing down anytime soon.
Businesses of all sizes are turning to app developers to bring their concept to
reality with smart, user-friendly integration that will garner customers and
take their products and services to the next level. The growth of thetech industry is picking up steam at a rapid pace as the need
for the latest and greatest in technology takes a strong hold. I sat down with
founder and CEO at Wve Labs, Dave Shah,
to find out what’s behind this growth and what we can expect to see going
forward from the tech community.
What has been the biggest change in the tech industry in the last
year?
One
of the most promising changes that have occurred in the tech industry is the
digitization of goods and services we use every day. From self-driving cars to
smart homes controlled entirely by voice, basic life processes seem to be
moving towards autonomy. In turn, with artificial intelligence becoming so
prominent, I predict that the world will be safer, more efficient, and continue
to push the boundaries of what is feasible for years to come.
What is the biggest struggle for companies looking to market and
develop an app?
One
difficulty that is pervasive among companies that want to develop an app is
when business-generating revenue opportunities are not at the forefront of
their goals. Some simply want an online presence and to say that they have “an
app” available. However, Wve Labs is uniquely able to identify the potential in
our clients’ sectors and work side-by-side with them in the business
development aspect of app creation as well, from ideation to execution to
implementation and marketing.
What advice would you give to a company that wants to develop an
app?
First
and foremost, discover the true purpose of having an app associated with your
company and apply that towards its target market. At Wve, we make it a priority
to help our clients understand the full potential and benefit that a mobile
application can bring to a company as they consider. An app that is developed
for informational purposes is much different than an app for on-demand
services. Most companies we work with are able to eliminate more than one void
in their customers’ experience with an app.
What
is influencing the growth in the tech space for app development and marketing
today?
The biggest influence is the access to
ideas, information, and the ability to buy. As the global database of
technological information expands, more companies have been able to expand
their marketing to millions of people globally and individuals have taken
open-web data and developed their own websites, apps, and corporations.
Meanwhile, the ability for the consumer to shop on the go is becoming
increasingly easy and efficient.
What’s
on the horizon for the tech industry and what can we expect to see in the next
two or three years?
I believe the automation of everyday tasks
will continue - cars will be fully self-driving and homes will be completely
controlled with the touch of a button. In turn, technology will be developed to
continue increasing the safety and convenience of our communities and
efficiency of our processes.
It is without a doubt that the future
looks bright for tech companies that offer app development for businesses. There is an endless opportunity for
growth in this arena, and by all accounts, it is just starting to heat up. This
is definitely an industry you’ll want to keep an eye on as it is destined to
blast forward at an alarming rate. The only question, is how long it will last?
We will all watch to find out.
No comments:
Post a Comment