Mobile app marketing strategies with AR

businesszone.co.uk

Augmented reality is a cutting-edge technology where content can be displayed in 2D data like a virtual display or 3D graphics as if making it quite real.

The marketing strategy of businesses has steadily shifted from marketing and advertising campaigns to focus on digital, online experiences. Strategies containing content marketing have become normal today, and even popular in most areas. With augmented reality (AR) technology, we will be entering an era where marketing will combine physical and digital experiences. There is an abundance of innovative marketing tools in this technology, enabling brands to create wonderful experiences.

Their proven applications throughout this past year have validated the opportunity in mobile app marketing. The use of AR is not only delivering exponential results but also driving revenue by its addictive engagement too. In an effort to increase their performance, mobile app marketers and agencies are anxious to use augmented reality with their audiences.

We will explore how augmented reality differs from other mobile technologies, and AR is being used by many mobile brands to enhance their awareness, increase sales and improve customer experience.

How does augmented reality work?

Augmented reality works with a process of trigger images which might be in print or physical objects. AR gives an environment to view, research as part of your exhibition stands at trade shows or events. It catches the eye and remains in the memory of the consumer for a long time. It can even be applied to your existing business stationery or product packaging.

Mobile devices are a great platform for marketing like never before, and so Augmented Reality is the perfect way for mobile app marketing activities. It enhances the print advertising and exhibitions to product packaging. Some of them make amazing marketing ideas by using the Augmented Reality as a leverage tool.

Benefits of augmented reality in marketing

Campaigns are meant to compete with your entire enterprise for attention. Campaigning with augmented reality apps allows you to create a specific experience that can drive to enterprise app downloads. It usually requires a collection of heavy, high-quality images without impacting the performance of their enterprise app.

Awareness through AR may come in the form of links to your website, of social mentions or app downloads. These new methods make mobile app development for Android and iOS more efficient. Thus, discovering the winning recipe of quality over quantity.

Importance of Augmented reality in mobile app marketing

• It has the feature to allow Digital Content to come alive through the AR App.
• It has an inbuilt separate reality overlaying on top of a reality item.
• The added digital interactivity and also experience hooks the users and leaves a great reminder.
• Augmented reality experience converts a higher percentage than other mediums.
• It helps products, prints to come alive with animations and 3D.
• All this can be viewed with a smartphone device.
• Digital & Amazing content is consumed almost daily and augmented reality is bringing it over to prints.
• Gives solutions for mobile app store rankings and in-app marketing
• Provides fastest SDK integration and campaign setup
• Gives efficiency in campaign management with robust reporting
• Accurately attribute impressions and evaluates campaign performance for each of your media partners.

How AR bridges the Gap Between Physical and Virtual world

In Virtual experiences, the technology is convenient, fast, but they are also fairly impersonal and hard to connect with. While in physical experiences, they are quite immersive and memorable but lack the sophistication or efficiency of digital technology. Through the medium of AR technology, developers capitalize on all these qualities and make up for the differences of both sides. It connects with their customers by bringing the physical and virtual worlds together with no need for additional tags or barcodes.

Examples of Marketing Ideas

• Make your products scanable

Many stores use barcode scanning systems to keep track of their inventory. Scanning products with AR will enable customers to gather more information about what they're looking at, and giving them the ability to pull up customer reviews or purchase items directly on their phone.

• Getting revenue from AR apps

One can advertise their brand directly by capitalizing on AR apps that are already popular. Get a hot spot for an AR game that attracts new business.

• Reward people for checking in

Can give people incentives to enter your store by rewarding them with digital or virtual goods in a kind of "check in" process. This encourages people to stop by your store at a certain time to receive a digital coupon.

• Give your customers an easier in-store experience

With augmented reality apps, you can give your customers a more immersive in-store experience. Even you can provide access to maps and directions on how to navigate within the space or explore your location.

• Offer visualization and product trials

Can give in-depth forms of visualization or product trials by sitting at home. Alternatively, with augmented reality, you could offer users the chance to see the full dimensions of your products in the store.

• Feature interactive ads

Even AR ads can increase engagement with your audience. Thus, bridging the gap between the physical and virtual worlds.

Conclusion
One can surely say that Augmented reality technology is still in its early stages of development but can take its advantage in their respective businesses. These ideas are just a window into the unlimited possibilities of AR and also how it can help your mobile app marketing value. Whether you create your own mobile app or market those apps that already exist, AR can give your customers more immersive and impressive experiences. So, go forward and try to reap the benefits of customer acquisition as well as for retention by using AR technology