Thursday 25 February 2016

Security Is a Top Barrier to Internet of Things Growth

emarketer.com
Business execs are working on IoT projects to grow their business 
Interest in the internet of things (IoT) is increasing, but challenges still arise. According to January 2016 research, business executives said security was one of the top hurdles to growth. - See more at: 
Barriers to Internet of Things (IoT) Growth According to Business Executives Worldwide, Jan 2016 (% of respondents)
James Brehm & Associates revealed that almost two-thirds (64%) of business executives worldwide said that security was a top barrier to IoT growth. Interoperability was another barrier, 51% of respondents said so. - See more at: 
Other obstacles included cost, hardware integration and the fact that business executives could not prove the ROI.
Additionally, 60% of business executives that were polled said their company was working on IoT projects to grow revenue and profits. And, nearly a quarter of respondents said they were looking to improve a business process.
Primary Use of Machine Data/Internet of Things (IoT) in Digital Marketing Campaigns According to US IT/Business Executives, July 2015 (% of respondents)
Generally, marketers are leveraging the internet of things to track and reach the cross-everywhere consumers. A July 2015 study by 2nd Watch found that nearly six in 10 US IT and business executives said they leveraged machine data/the IoT for digital marketing.
However, for most, it was still early days for doing so, as two-thirds of users said they were in the beginning stages.

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