Mobile app marketing
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Is there an idea formulating in the back of your head regarding an app that should be created because it is bound to be a success? The question is why you should bother creating an app for entering into a market that’s already crammed with over millions of apps. As the mobile app industry is booming, there is one fundamental challenge faced by every app marketer; getting their app discovered amidst the millions already in place and spread across Android, iOS, Windows Phone and other platforms, such as GrowMobile. It has become increasingly difficult to make your app shine in this boundless sea.
Successful mobile app marketing can only be done with the aid of a well-rounded and comprehensive strategy that includes both pre-launch and post-launch tactics. If you are new to the mobile app marketing world, you can use the following guide to successfully launch and promote your app in the marketplace.
Before App Launch: Contrary to popular belief, you shouldn’t wait for app to become available in the marketplace before launching your strategy. Your marketing work should begin way before. Just like with any other product, it is essential for you to understand your target audience and know where you will be able to find them. The steps that you should take before launching your app are:
Choose important keywords: You should know the keywords that matter if you want to successfully market an app. Basically, a keyword is a term that will be used by the customer for recognizing what your app does. While choosing a keyword for a simple app is easy like calculator for an app that does your calculation, but it is difficult to choose one for those apps that can be used for a variety of purposes or may not be defined so easily. The success of your remaining app marketing strategies also depends on the choice of keyword.
Select a good name: Even though it seems obvious, it really isn’t. Choosing the right name can make or break an application. You have to select one that’s memorable and unique and should also contain the keyword that will be used by your customers during app store search. You should ensure that your choice of name isn’t infringing on any copyrights or trademarks or you may end up in a legal battle even before you have kicked off the ground.
Locate your competitors: Start researching your competitors once you have decided on an app name. Check out the app that ranks the highest when you use your keyword for doing a search. Study the app and find out the other keywords they target and what makes them so popular. With the number of apps in stores these days, you will find plenty of competitors and you should take note of each. Don’t filter until you have a basic idea of all and then consider the top 5 as formidable competitors.
Opt for the right category: Surprisingly, opting for the right category for your app is no piece of cake. As the Top Charts’ of app stores drive downloads of applications, it is necessary for you to select a category that will enable your app to reach the top rankings in that category. The truth is that some categories tend to fare better than others. For instance, the Lifestyle category is not as successful as the Social category. The brands in the latter are massive and beating them is easier said than done. However, if you do manage it, there is no doubt that you will get a lot of downloads.
Make a great icon: The icon of your app is also highly important. Firstly, the icon conveys the style and purpose of the app and it is the first interaction that your audience has with your app. Choose such an icon that it will entice users to open your app once they find it in search results. Make sure the app icon stands out as it will make it more likely for the user to click.
Take excellent screenshots: A lot of your time is spent on trying to find ways for driving visits to the detail page of your app, but this is just part of the battle. Once they have opened your app’s page, your work is to convince them to download your app. One of the best ways of turning your visitors into your customers is via the screenshots displayed. They should be exciting, memorable and informative to have an impact.
After App Launch: You have finally launched your app. There is a misconception amongst some app creators that this is the end of the road. Not true! Now, you begin with the real app marketing, which comprises of two categories; organic marketing and paid marketing. Here is how you do both
Organic Marketing: For understanding your organic app distribution, you should get an analytics tool that keeps track of your own app and that of your competitors. Other organic methods of app marketing involve getting featured on app review sites. Find blogs and writers who are posting about your competitors and pitch your app to them. Lots of users will go through these sites before they download apps. Another tactic is word of mouth marketing so you should make it easy for your existing users to share the app and its content. Also encourage your users to rate and review the app as some users download an app according to its rating.
Paid Marketing: You can leverage money for marketing your app by downloading mobile app tracking because this will tell you the number of downloads you can get from a paid source. This helps you in ensuring that you are getting value for money and not just wasting it. Find the exact number of downloads you will need for getting into the Top Charts and pay for them. Once you are at top, you can use organic methods to maintain your position and promote your app effectively.
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