Do beacons work? Do they help customers find product? Do they help stores sell more product? Do they make customers more loyal? Do they increase basket size? Do they annoy customers? Do they build businesses or break them? Boston-based Swirl Networks – the company responsible for some of the largest retail beacon rollouts in North America has some answers and they are good — very good — for the early adopters.
Thursday 11 December 2014
Beacons are working…here’s proof
untether.tv
Do beacons work? Do they help customers find product? Do they help stores sell more product? Do they make customers more loyal? Do they increase basket size? Do they annoy customers? Do they build businesses or break them? Boston-based Swirl Networks – the company responsible for some of the largest retail beacon rollouts in North America has some answers and they are good — very good — for the early adopters.
Do beacons work? Do they help customers find product? Do they help stores sell more product? Do they make customers more loyal? Do they increase basket size? Do they annoy customers? Do they build businesses or break them? Boston-based Swirl Networks – the company responsible for some of the largest retail beacon rollouts in North America has some answers and they are good — very good — for the early adopters.
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