marketingland.com
Apps are driving the increase in time spent on mobile devices.
Users spent more time on mobile devices than watching TV for the first time last quarter. That’s according to new insights from Flurry, the mobile ad network now owned by Yahoo.
Time spent on mobile devices the U.S. increased 9.3 percent in the past 9 months from 2 hours and 42 minutes to 2 hours and 57 minutes, while TV usage remained flat at 2 hours and 48 minutes.
Mobile usage was app driven, as time spent on the mobile web remained flat.
The growth came not from the top 25 apps (as ranked by comScore), but from apps that aren’t necessarily blockbusters.
Flurry found that time spent in the top 25 apps grew by 1 percent in the past 9 months, while the remaining apps saw usage time increase by 21 percent.
Rather than seeing consolidation taking over the app ecosystem, Flurry says “independent developers have survived attempts by large players to consolidate the ecosystem” and are flourishing. There are now some 590,000 applications on the Flurry network in 180 countries, the company says.
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