Friday 19 September 2014

How to figure out your missing small business app (whatech.com)

How to Figure out Your Missing Small Business App


With soaring smartphone and tablet sales, businesses are getting innovative about customer engagement through new ways of monetizing the mobile. A strategically developed app can push you closer towards achieving those goals.

The daily App Store downloads, on average, is close to 40-million mark as reported by Nielsen. This massive uptrend is due primarily to 93 percent of users who spend on gaming apps, another 87 percent on entertainment apps, and a further 84 percent on productivity apps.
But what would it take if you’re a small business to realize your strategic app but lack technical smarts to build it ?
A flagship idea, an eye into the future, a Chad Mureta-like inspiration - and underlying development support of course.
Expertise in the nuts and bolts of designing, functionality, coding, testing and debugging are what will take your nascent app concept through to its completion. But instead of investing in technical skills in-house, which can be outsourced or hired, it’s a much better proposition to invest your in-house talent how to pitch your app, marketing apps on app stores, and creating a fundamental value proposition around your app.
To pursue an app from the ground up, its imperative that you are in sync with your customers, their devices and app needs. In the end, when it comes to ‘how easy is it to develop an app’, you have to weigh factors like complexity, niche, proposed functionality, and whether you opt for a DIY mechanism or rope in skilled development support.
Before committing to the development project the advantages of hiring/outsourcing development talent should be thought through, especially weighing the limitations imposed by DIY solutions.

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