How to accelerate app store payments to fund your business (untether.tv)

With Pollen founder Martin MacMillan

Money. There is not a more precious commodity for app developers than the earned dollars staring at them. The problem is that it is often stuck in app store purgatory – earned but not released. You can stare at it, watch it grow, but for a set amount of time, can not touch it, spend it or re-invest it in your business. Basically, it is useless.

Unless…

Martin MacMillan saw this problem first hand and decided to do something about it. His company, Pollen, accelerates earned revenues still sitting in the app store vault so entrepreneurs and businesses can move forward. He calls his company “velocity capital” and he explains why he started it and what the response has been since soft launching this year.